DINE-ME

DINE-ME

DISCOVER PEOPLE OVER A DINE

DineMe is a social dining app where people create or join dinner invites, sharing food and experiences with someone new — designed from research through to tested user flows.

SERVICE

UX RESEARCH / INFORMATION ARCHITECTURE

role

User Experience Designer

Close shot of jewelry on hand
Close shot of earings on a woman
Close shot of jewelry on hand
Close shot of earings on a woman


1. Concept & Intentions


DineMe is a social dining platform built around a simple, playful mechanic: users create dinner appointments and invite others to join them, or browse and request to be invited to someone else's — sharing food and experiences along the way, whether that means treating or being treated. The goal was to design this exchange so it felt fun and low-friction, turning food into the icebreaker for meeting new people rather than relying on a traditional matching mechanic.



2. Research & Approach


I structured the discovery and design process around the Double Diamond framework, moving from an open problem space to a validated, testable product.


// Discover: I ran a competitive analysis spanning two categories — dating apps (Tinder, Bumble, Hinge) and restaurant-discovery platforms (TheFork, TripAdvisor, Google Maps) — to understand where DineMe's invite-and-join model sat between the two. This was paired with semi-structured user interviews exploring how people decide whether to host or join a dinner with someone they don't know yet.

// Define: Synthesizing the research surfaced a few key insights: people evaluate the host or guest behind an invite before deciding whether to join, the "treating/being treated" dynamic needed to feel transparent and unpressured rather than transactional, and numerical ratings felt reductive for judging a shared social experience. These became the design considerations woven into the core invite-and-join flows.

// Develop: Based on these insights, I defined the information architecture and mapped five core user flows — onboarding, navigation, invite discovery, invite creation, and profile.

// Deliver: I built wireframes for the key screens within each flow (sign-up, profile setup, reporting, invite creation) as a testable prototype.

3. Design & Testing


With wireframes in place, I validated the flows through moderated usability testing with 5 users, using a think-aloud protocol. Testing showed that the reporting feature lacked visibility, and that some irreversible actions (like confirming an invite) caused hesitation without clear feedback. I iterated on the wireframes to improve the visibility of reporting, simplify the invite-creation sequence, and add confirmation states for critical actions.

a sofa in a big environment
Bracelet jewelry

Outcome

I left the agency before the final release, but the Double Diamond process — from competitive research through to tested wireframes — gave the team a validated foundation: a clear information architecture, five mapped user flows, and a set of design considerations that directly informed the subsequent UI design and development.

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