(confidential client)
A confidential Web3 startup building a more transparent ticketing ecosystem — designed from wireframes through to a tested, brand-adapted high-fidelity product.
SERVICE
UX/UI Design
role
Maison Épurée
1. Concept & Intentions
This project was developed for a confidential startup operating in the event-ticketing and Web3 space. The company's mission is to create a more transparent and equitable ticketing ecosystem, enhancing the user experience through NFT-based tickets that users can collect, transfer, and easily manage.
2. Research & Approach
Based on user needs and insights gathered during collaborative workshops, I designed wireframes for both the application and the website's desktop and mobile versions, translating user requirements into intuitive user flows and a clear information architecture across all platforms.
A pre-defined visual identity had to be integrated into both the website and the app. The goal was to preserve the brand guidelines while adapting them to digital product requirements, with particular attention to readability, accessibility, and usability. To modernize the visual language, I introduced flowing graphic lines inspired by contemporary audio equalizers, layered layouts with overlapping elements for depth, web-optimized typefaces for better legibility, and custom illustrations that reinforced the brand's personality while keeping the experience visually consistent.
3. Design
Once the visual identity was integrated into the wireframes, I developed high-fidelity mockups for both the website and the app, refining the information hierarchy and simplifying interaction flows to improve the visibility of primary actions — such as the ticket purchasing call-to-action — alongside accessibility and responsiveness checks across desktop, tablet, and mobile.
4. Outcome
The final mockups resulted in a more intuitive, accessible, and user-friendly product — bringing a mainstream-friendly UX to a Web3 ticketing experience.
